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List three visible artifacts of an organization's culture.
Symbol
A mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship.
Brand Meaning
The beliefs, values, and attributes that people associate with a brand, shaping how it is perceived in the marketplace.
Expand Brands
The process of increasing the reach and scope of a company's brand portfolio into new markets or product categories.
Successful Brands
Brands that have achieved a high level of recognition, loyalty, and preference among their target market, often leading to sustained profitability.
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