Heineken Begins by Exporting Its Product into New Markets, and Then

question 113

Multiple Choice

Heineken begins by exporting its product into new markets, and then ____ to a local brewer to establish its position in the market.

• A) countertrades
• B) licenses
• C) exports
• D) franchises
• E) markets

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Definitions:

Pie Graph

A graphical representation of data that shows different portions of a whole in segments or slices of a circle.

Guidelines

Recommended practices or directives designed to steer actions or decisions in specific situations.

Convey

To communicate or make known information, ideas, or feelings.

Visual

Pertaining to sight or vision, or presented in a form that can be seen or perceived with the eyes.