Examlex
The two stages of crisis planning include:
Multiproduct Branding
A marketing strategy in which a single brand name is used for the sale of two or more related products.
Advantages
The favorable factors or benefits that contribute to achieving success in a particular endeavor or competition.
Disadvantages
The negative or less favorable aspects of something.
Packaging Benefit
The advantage gained from how a product is packaged, including protection, marketing appeal, convenience, and information conveyance.
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