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While the Personal Computer Industry Is Flooded and Growing with Laptops

question 84

Multiple Choice

While the personal computer industry is flooded and growing with laptops and tablets, Malik recently bought a desktop, his first personal computer. He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business. Which of the following customer segments does Ivan best represent?


Definitions:

Cannibalization Potential

The likelihood that a new product will decrease sales of existing products offered by the same company.

Prototype

An initial model of a product used to test and validate design principles before full-scale production.

Full-scale Operating Model

A detailed representation of a business's functions and processes, enabling it to operate at full capacity and efficiency.

Business Analysis

The practice of identifying business needs and determining solutions to business problems, often through examining data and workflows.

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