According to Your Text, in Very Large Companies, a

question 11

Multiple Choice

According to your text, in very large companies, a

• A) functional structure is necessary.
• B) matrix structure is a requirement.
• C) divisional structure is essential.
• D) team approach should be avoided.
• E) divisional structure is inefficient.

---

Definitions:

Product Penetration

Product Penetration is the extent to which a product is recognized and bought by customers in a particular market.

Strategic Marketing Process

A systematic approach to planning, executing, and monitoring marketing strategies to achieve business goals and satisfy consumer needs.

Marketing Resources

Assets utilized by a company to effectively market its products or services, including human resources, technology, and financial investments.

BCG Growth-Share Matrix

A strategic business tool used to evaluate a company's product portfolio decisions, involving categorization into four quadrants.