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Beth's Barnyard, Inc. has decided to restructure the entire organization. You hold a meeting with your employees to notify them of the change. You do not give them any detailed information. Which of the barriers to change would you expect your employees to exhibit?
Intangible Assets
Non-physical assets such as patents, copyrights, trademarks, and goodwill.
Trademark
A recognizable sign, design, or expression which identifies products or services of a particular source from those of others, legally registered to claim exclusive rights.
Intangible Assets
Non-physical assets that possess value, such as trademarks, patents, goodwill, and copyrights.
Goodwill
The intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets.
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