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Segment Accounts
The process of dividing a company's customer accounts into groups or segments based on shared characteristics to tailor marketing or sales efforts.
Value Analysis
An investigation that determines the best product for the money.
Wireless Service Provider
A company that offers services for mobile phone users, including voice, messaging, and data services over wireless networks.
Position
In the context of marketing, it refers to the unique place a brand or product occupies in consumer minds relative to competitors, based on attributes and benefits.
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Q194: _ generates higher employee commitment,development,and satisfaction than