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The Ability to Connect to Others, Build Positive Relationships, Respond

question 36

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The ability to connect to others, build positive relationships, respond to the emotions of others, and influence others is referred to as relationship management.


Definitions:

Product Knowledge

Understanding and information regarding a product’s features, benefits, usage, and application.

Evoked Set

The group of brands or products an individual considers as options in a purchase decision.

Inept Set

A group of products or brands a consumer is aware of but deliberately chooses to avoid.

Heuristic

A problem-solving strategy that employs a practical approach or shortcut, which is not guaranteed to be perfect, but sufficient for reaching an immediate goal.

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