Scenario - Donovan Zorn

question 92

Multiple Choice

Scenario - Donovan Zorn
Donovan Zorn was a successful manager for one of the subsidiaries at Eagles Unlimited. He was responsible for 232 workers and had a span of control of eight lower level managers. Donovan has decided to try to increase performance and productivity by the careful use of motivational theories.
-One of Donovan's best employees has a driving need to be able to attain a high standard of success, to master complex tasks, and to surpass others. Donovan recognizes these acquired needs as defined as:

• A) the need for accomplishment.
• B) the need for power.
• C) the need for affiliation.
• D) the need for adaptation.
• E) none of these.

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Definitions:

Integrated Marketing Communication

A strategic approach that aims to unify different marketing methods such as advertising, sales promotion, public relations, and social media to present a consistent message and achieve a comprehensive marketing objective.

IMC

Integrated Marketing Communications, a strategic approach that merges various marketing methods and tools into a coherent, consistent message to optimize the communication impact on target audiences.

Cost-Per-Click

A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.

Revenue Model

A key component of the business model that identifies how the company will earn income and make profits.