Impersonal Written Media, Including Fliers and Bulletins, Are the Lowest

question 115

True/False

Impersonal written media, including fliers and bulletins, are the lowest in channel richness.

---

Definitions:

Expand Into

A strategy or action by a company to enter new markets, areas, or fields in order to grow its business and reach.

High-end CRM

Customer Relationship Management software that offers advanced features and functionalities targeted at businesses with complex needs.

Analytical CRM

A component of customer relationship management focusing on analyzing customer data and behaviors to improve business relationships.

Customer-touching Applications

Software applications, often part of CRM systems, that allow customers to directly interact with a company's services or its information.