WellMade Manufacturing Is a Large Conglomerate That Operates Only in Its

question 95

Multiple Choice

WellMade Manufacturing is a large conglomerate that operates only in its home country. The company competes in industries like the consumer electronics, health care, hotel, airlines, education, and steel industries. Which of the following diversification strategies does this best illustrate?

• A) process diversification
• B) product diversification
• C) geographic diversification
• D) market diversification

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