Groundswell Industries, a U

question 3

Multiple Choice

Groundswell Industries, a U.S.-based large conglomerate, competes in the hospitality, education, telecommunications, entertainment, airlines, and chemical industries. It currently operates in about 30 nations, and is planning to expand its portfolio by investing in rapidly developing countries. Which of the following strategies is Groundswell Industries pursuing?

• A) zone pricing
• B) niche marketing
• C) product-market diversification strategy
• D) process diversification strategy

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Definitions:

Large-Scale Circulation

Large-scale circulation refers to the extensive, wide-ranging movement of the atmosphere or ocean, influencing climate patterns and weather systems globally.

High Precipitation

An atmospheric condition where a significantly above-average amount of precipitation (rain, snow, hail, etc.) occurs.

Air Patterns

The general movement and distribution of air, including wind, that affects weather systems and climate.

Tropics

The region of the Earth surrounding the equator, characterized by a warm climate and receiving direct sunlight throughout the year.