Beagle Autos Is Known for Its Affordable and Reliable Brand

question 11

Multiple Choice

Beagle Autos is known for its affordable and reliable brand of consumer vehicles. Because its shareholders expect to see an improved rate of growth in the coming years, Beagle's executives have decided to diversify the company's range of products so that at least 40 percent of the firm's revenue is generated by new business units. However, the company's resources, capabilities, and competencies are limited to producing other forms of motorized vehicles, such as motorcycles and all-terrain vehicles (ATVs) . Which type of corporate diversification strategy should Beagle pursue?

• A) dominant business
• B) related-constrained
• C) related-linked
• D) unrelated

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Definitions:

People Meter

An electronic device used to track viewership habits of television programs, aiding in the measurement of audience size and preferences.

Mechanical Observational Data

Information collected through automated or mechanical means, often used in the study of behaviors or processes.

National TV Ratings

Measures of the viewership of television programs, indicating their popularity across a nation and used for marketing and advertising purposes.

Nielsen

A global information, data, and measurement company that provides market research, insights, and data about what people watch and buy.