The Core Competency of GoGo Motors Is Its Fuel-Efficient Engine

question 32

Multiple Choice

The core competency of GoGo Motors is its fuel-efficient engine found in its cars. These engines are developed and built in-house. The company realizes that the growing demand for "green" vehicles has created a new market opportunity. Thus, it uses its existing technology to develop an engine that improves the fuel efficiency of recreational motorhomes. In this scenario, GoGo Motors is

• A) leveraging existing core competencies to target the chasm between the early adopter and early majority market segment.
• B) redeploying and recombining existing core competencies to compete in future markets.
• C) building new core competencies to create and compete in future markets.
• D) building new core competencies to protect and extend current market position.

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