ElectraSync Inc

question 73

Multiple Choice

ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit (SBU) . The desktop SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant 10 percent. This has been attributed to the low growth in the desktop market after the arrival of tablet computers and laptops. In the context of the Boston Consulting Group (BCG) growth-share matrix, the desktop SBU will be categorized under

• A) stars.
• B) question marks.
• C) dogs.
• D) cash cows.

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Definitions:

Incentives

Are extrinsic or intrinsic rewards or penalties for performing an action or refraining from one, motivating behavior change.

K-12 School Year

The educational period or academic years that include kindergarten through 12th grade in many countries, marking the compulsory stages of schooling.

Resources Are Scarce

The economic principle that the amounts of natural resources, goods, and services available are limited in relation to the desires and needs of people.

Households

The basic economic unit of a society, typically consisting of people living together in the same dwelling.