AmazonCom Has Decided to Enter the College Bookstore Market

question 29

Multiple Choice

Amazon.com has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of

• A) geographic diversification.
• B) product diversification.
• C) vertical integration.
• D) horizontal integration.

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Definitions:

Principal

The original sum of money borrowed in a loan or invested, distinct from interest or profit generated from it.

Government

An organized group of individuals that has the authority to rule and govern a specific geographic area or country, establishing laws and policies.

Election Process

The sequence of activities involving the submission of candidate names, campaigning, voting, and ultimately determining a winner in a democratic system.

Incentives

Rewards or penalties that motivate individuals or entities to behave in certain ways.