Incline Electronics Relied on a Large Chain of Consumer Electronics

question 49

Multiple Choice

Incline Electronics relied on a large chain of consumer electronics stores to sell its tablet computers, cell phones, and televisions and also to provide customer service and technical support. However, that retailer outsourced its service departments, and customers began to complain that they could not get reliable tech support for Incline products. In response, Incline Electronics decided to set up its own tech support department, and it also began to investigate opening its own brand-based retail stores. What does this scenario best illustrate?

• A) crowdsourcing
• B) new product development
• C) forward vertical integration
• D) conglomerate diversification

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Definitions:

General Agreement

A broadly defined consensus or mutual understanding between parties on a range of issues or terms of engagement.

Building Trust

The process of establishing confidence in an entity's integrity, reliability, and competency over time within relationships.

Tariffs

Taxes imposed by a government on imported or exported goods, usually to protect domestic industries or to generate revenue.

Foreign Products

Goods or services produced in one country and sold in another, outside of their country of origin.