Ancho Corp

question 99

Multiple Choice

Ancho Corp. is an automobile company whose core competency lies in manufacturing petrol- and diesel-based cars. The company realizes that more of its potential customers are switching to electric cars. The R&D department of the company acquires competencies in developing electric cars and launches its first hybrid car, which uses both gas and electricity. In this scenario, Ancho is primarily

• A) leveraging new core competencies to improve current market position.
• B) redeploying existing core competencies to compete in future markets.
• C) unlearning existing core competencies to create and compete in markets of the future.
• D) building new core competencies to protect and extend current market position.