A Firm That Extensively Uses Relationship-Marketing Strategies Is Most Likely

question 32

Multiple Choice

A firm that extensively uses relationship-marketing strategies is most likely to:

• A)focus on the internal rather than the external business environment.
• B)rely on aggressive sales strategies.
• C)be highly centralized.
• D)encourage teamwork among employees.

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Definitions:

Modernity

Refers to the cultural, social, and economic characteristics and societal changes brought about by the modern era, especially post the 18th century.

Sociologist

A social scientist who studies the behaviors, structures, and functions of societies and human interactions within these societies.

Richard Sennett

An American sociologist known for his work on the sociology of city life, labor, and social theory.

Demographic Groups

Categories of populations based on characteristics such as age, race, gender, income level, and education, used in social science and marketing for analysis.