Companies That Rely on the Marketing Concept and Have Implemented

question 21

Multiple Choice

Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:

• A)price is the most important variable for customers.
• B)products should be targeted at everybody or the average customer.
• C)customer wants can be satisfied by integrating activities of the firm.
• D)good promotion and advertising strategies can save a bad product.

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Definitions:

Standard Search Engines

Standard search engines are web-based tools that index and retrieve information across the Internet based on user queries.

Documenting Sources

The practice of accurately noting and crediting the origins of information, ideas, or quotes used in written work.

Adds Interest

Increases engagement or curiosity in something, making it more appealing or intriguing.

Ethical

Relating to moral principles or the branch of knowledge dealing with these, especially in a professional context.