Relationship Marketing Assumes That Many Consumers and Business Customers Prefer

question 3

True/False

Relationship marketing assumes that many consumers and business customers prefer to have an ongoing relationship with one organization rather than switch continually among providers in their search for value.

---

Definitions:

Anxiety

A feeling of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.

Interpersonal Effectiveness

Refers to the ability to interact with others in a way that is both respectful and assertive, achieving desired outcomes.

80/20 Rule

Also known as the Pareto Principle, it is the idea that roughly 80% of effects come from 20% of causes.

Fear of Failure

An apprehension or anxiety about not succeeding or meeting expectations, which can inhibit actions and decisions.