Which of the Following Statements Is True of Customer Relationship

question 8

Multiple Choice

Which of the following statements is true of customer relationship management?

• A)It involves targeting the average customer or everybody.
• B)It involves establishing and tracking customer interactions with the company.
• C)It considers all the customers of the firm as one large group that should be targeted with a single promotional strategy.
• D)It is used by sales-oriented firms to convince customers to buy their products.

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, values, or expectations.

Collective Identities

Refers to the shared sense of belonging to a group, which shapes members' perceptions, actions, and interactions.

Asch Situation

A social psychology experiment by Solomon Asch that demonstrated the influence of group pressure on conforming.

Independence

The state or condition of being free from reliance on, or control by, others, often associated with self-sufficiency and autonomy.