An Effective Marketing Objective

question 98

Multiple Choice

An effective marketing objective:

• A)is qualitative rather than quantitative.
• B)is compared to a benchmark.
• C)is written independently of the mission statement.
• D)is unattainable.

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Definitions:

Weak Ties

Refers to the casual or superficial connections in a social network, which can play a crucial role in spreading information and opportunities.

Negative Word

A term that conveys an unfavorable, adverse, or pessimistic meaning.

Positive Comments

Feedback or remarks that express approval, encouragement, or favorable opinions, typically found on social media or online forums.

Influencers

Individuals or entities that have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.