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Discuss the General Strategies for Selecting Target Markets

question 93

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Discuss the general strategies for selecting target markets.


Definitions:

Improved Profitability

An increase in the net profit margin, indicating better efficiency in managing costs or increasing sales revenues.

Benchmarking

The practice of comparing business processes and performance metrics to industry standards and best practices from other companies.

Limitations

Constraints or restrictions that impact the scope, effectiveness, or outcome of an activity, study, or project.

Balanced Scorecard

A strategic planning and management system that organizations use to communicate what they are trying to accomplish, align daily work with strategy, prioritize projects, products, and services, and measure and monitor progress towards strategic targets.

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