During an External Information Search,a Consumer Is Most Likely to Enlarge

question 53

Multiple Choice

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

• A)he has a great deal of prior experience while shopping for the product or service.
• B)the perceived risk of the product or service to be purchased increases.
• C)he is confident of making a purchase decision with the information at hand.
• D)the product or service to be bought is a frequently purchased,low-cost item.

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Definitions:

Null Hypothesis

A hypothesis that suggests there is no statistical significance between two variables, often used as a default hypothesis in testing.

Standard Deviation

A measure of the dispersion or spread of a set of values, indicating how much the values deviate from the mean of the data.

Test Statistic

A value calculated from sample data during a hypothesis test used to decide whether to reject the null hypothesis.

Standard Error

The standard deviation of the sampling distribution of a statistic, commonly the mean.