Marketing Managers Often Use In-Store Promotions to Stimulate the Sales

question 3

Short Answer

Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store.Such products can be categorized as__________products.

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Definitions:

Second-Market Pricing

The practice of determining the price of goods and services based on their market value in secondary, often resale, markets.

Gray Market

A situation where products are sold through unauthorized channels, often legally, but without the consent of the original manufacturer.

Manufacturer's Suggested Retail Price

The price that the maker of a product recommends it be sold for in retail stores, often seen as a way to standardize prices and maintain a perceived value.

Authorized Channels

Officially approved and recognized paths or mediums through which products or information are distributed, ensuring legitimacy and compliance with regulations.