_____ Is a Process Whereby a Consumer Notices Certain Stimuli

question 57

Multiple Choice

_____ is a process whereby a consumer notices certain stimuli and ignores others.

• A) Stimulus generalization
• B) Selective exposure
• C) Cognitive dissonance
• D) Selective retention

---

Definitions:

Charismatic Personality

A distinctive trait of individuals who possess a high level of personal charm and magnetism, often inspiring devotion in others.

Technical Skills

The specific knowledge and abilities required to perform tasks related to a particular field or job.

Strategic Skills

The proficiency in planning and executing strategies that ensure the successful achievement of goals and objectives.

Information Technology

Refers to the use, management, and study of computer systems, software, and networks for the processing and distribution of data.