In a Buying Center,the Person Who Has the Formal or Informal

question 45

Multiple Choice

In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.

• A)decider
• B)​purchaser
• C)​gatekeeper
• D)influencer

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Definitions:

MPC

The marginal propensity to consume, which represents the proportion of an increase in income that is spent on consumption rather than being saved.

Saving

The share of earnings not used for immediate spending but saved or invested for future needs.

Consumption Function

An economic formula representing how consumer spending is related to various factors, including income levels.

Personal Saving

Personal saving is the portion of personal income that is not expended on consumption or taxes and is instead saved for future use.