Which of the Following Best Describes a Multisegment Targeting Strategy

question 17

Multiple Choice

Which of the following best describes a multisegment targeting strategy?

• A)It is the effort to ensure that sales of a new product do not cut into sales of an existing product.
• B)It refers to choosing to serve two or more well-defined market segments and developing a distinct marketing mix for each.
• C)It refers to selecting one segment of a market for targeting marketing efforts and understanding the needs of the members in that segment.
• D)It is the division of a market by the amount of product bought or consumed.

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