In a Concentrated Targeting Strategy,a Firm

question 23

Multiple Choice

In a concentrated targeting strategy,a firm:

• A)selects one segment of a market for targeting its marketing efforts.
• B)adopts a mass-market philosophy for targeting a market.
• C)views the market as one big market with no individual segments.
• D)chooses to serve two or more well-defined market segments.

---

Definitions:

Emancipation Proclamation

An executive order issued by President Abraham Lincoln in 1863 that declared the freedom of slaves in the Confederate states.

Black Soldier

An African American military service member, particularly noted for their roles in various American conflicts where they served despite facing segregation and discrimination.

Black Servicemen

Refers to African American soldiers and military personnel who have served in the U.S. armed forces throughout the nation's history.

Reconstruction

A period of American history following the Civil War, focusing on integrating the Southern states back into the Union and addressing the rights of former slaves.