Why Do Marketers Who Spend Significant Time Promoting Mass-Marketing Efforts

question 39

Multiple Choice

Why do marketers who spend significant time promoting mass-marketing efforts need to be aware of customer relationship management (CRM) ?

• A)One-size-fits-all marketing is no longer relevant because consumers want to be treated as the individuals they are.
• B)The time that consumers spend on making purchase decisions have risen in recent times.
• C)Mass-media approaches to marketing will rise in importance as technology allows marketers to collect detailed information.
• D)The importance of rewarding individual consumers for their loyalty has declined in the recent years.

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Definitions:

Gaseous Byproduct

A gas produced unintentionally during a chemical reaction or a manufacturing process.

IUPAC Name

The systematic name assigned to a chemical substance, based on the rules of the International Union of Pure and Applied Chemistry (IUPAC).

IUPAC Name

The recommended naming of chemical compounds according to the guidelines set by the International Union of Pure and Applied Chemistry.

Fischer Projection

A method for depicting three-dimensional organic molecules in two dimensions using vertical lines for groups going back and horizontal lines for groups coming forward.