Cannibalization Occurs When the Sales of an Existing Product Remain

question 37

True/False

Cannibalization occurs when the sales of an existing product remain the same despite the introduction of a new product.

---

Definitions:

Peak-Load Pricing

A pricing strategy used to manage demand by varying prices at different times or days, especially during high-demand periods.

Two-Part Tariff

A pricing strategy that includes a fixed fee plus a variable charge for each unit of the product or service consumed.

Bundling

A marketing strategy that involves offering several products or services together as a combined package typically at a lower price than they would cost individually.

Intertemporal Price Discrimination

involves charging different prices at different times for the same product, aiming to maximize profits by taking advantage of differences in demand elasticity over time.