The Purpose of Market Segmentation Is To

question 30

Multiple Choice

The purpose of market segmentation is to:

• A)change consumer attitudes and beliefs toward a product.
• B)divide a market into submarkets of equal size that have equal number of customers in each.
• C)group a large number of markets together,enabling a company to serve them simultaneously.
• D)enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

Define and differentiate between primary, secondary, and reference groups.

Understand the role of interdependence in group dynamics.

Evaluate the impact of group membership on individual identity and behavior.

Analyze the influence of cultural contexts on group processes and interactions.