Why Do Marketers Who Spend Significant Time Promoting Mass-Marketing Efforts

question 39

Multiple Choice

Why do marketers who spend significant time promoting mass-marketing efforts need to be aware of customer relationship management (CRM) ?

• A)One-size-fits-all marketing is no longer relevant because consumers want to be treated as the individuals they are.
• B)The time that consumers spend on making purchase decisions have risen in recent times.
• C)Mass-media approaches to marketing will rise in importance as technology allows marketers to collect detailed information.
• D)The importance of rewarding individual consumers for their loyalty has declined in the recent years.

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Definitions:

Depreciation Expense

The allocated reduction in the cost of tangible fixed assets over their useful life for accounting and tax purposes.

Office Supplies

Items and materials used in an office for writing, printing, filing, and general functionality, including paper, pens, and office equipment.

Fees Accrued

Accrued fees are costs that have been incurred for services but have not yet been paid by the end of an accounting period.

Supplies Account

This is an account used in accounting to track the costs of supplies used in the operation of a business during an accounting period.