Which of the Following Statements Is True About the Naming

question 38

Multiple Choice

Which of the following statements is true about the naming strategies for products sold in the global market?

• A)A one-brand-name strategy is useful when a company markets mainly one product.
• B)An advantage of using different brand names in different markets is greater identification of the product from market to market.
• C)A one-brand-name strategy reduces the ease of coordinating promotion from market to market.
• D)A disadvantage of using different brand names in different markets is that it does not support localization.

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Definitions:

Germination

The process by which a plant grows from a seed.

Fertilization

The union of a sperm cell with an egg cell, leading to the formation of a zygote and the initiation of embryonic development.

Pollination

The process of transferring pollen from the male part of a flower to the female part, resulting in the fertilization and production of seeds.

Seed

A seed is the reproductive unit of a flowering plant, encapsulating an embryo and nutrients for germination, potentially growing into a new plant.