Why Are Many Retailers Creating and Promoting Their Own Captive

question 34

Multiple Choice

Why are many retailers creating and promoting their own captive brands?

• A)Captive brands carry evidence of a store's affiliation and are available everywhere.
• B)Captive brands help to increase a company's presence in markets where it has little room to differentiate itself.
• C)Captive brands allow retailers to ask a price similar or equal to manufacturers' brands.
• D)Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.

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