In the Context of the Product Characteristics That Can Be

question 26

Multiple Choice

In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,_____ represents the degree of difficulty involved in understanding and using a new product.​

• A)complexity
• B)​compatibility
• C)​observability
• D)trialability

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Definitions:

ANOVA Table

A structured presentation of variance analysis that includes source, degrees of freedom, sum of squares, mean square, and F value.

Independent Variables

Variables in an experiment or statistical model that are manipulated or categorized to examine their effect on the dependent variables without being influenced by other variables in the study.

Factors

Variables that are manipulated or controlled in an experiment to determine their effect on an outcome.

Two Independent

Refers to having two variables in an experiment that are manipulated or changed independently of each other.