The Most Important Factor in Successful New-Product Introduction Is a Good

question 50

True/False

The most important factor in successful new-product introduction is a good match between the product and market needs.

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Definitions:

Creativity

The ability to produce original and valuable ideas or solutions.

Centralization

The degree to which decisions are made at the top of the organization.

Simple Structure

A centralized form of organization that emphasizes a small technical and support staff, strong centralization of decision-making in the upper echelon, and a minimal middle level.

Upper Echelon

A top-level executive team in an organization.