The Intangible Nature of Services Requires Service Firms to Use

question 28

True/False

The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising.

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Definitions:

Continuous Improvement

The constant search for new ways to improve work quality and performance.

Nature of the Exchange

Nature of the Exchange refers to the characteristics and dynamics of the interaction or transaction between parties, often analyzed in contexts of social, economic, or business relationships.

High LMX Relationship

A situation in leadership-management exchanges where there is a high level of trust, respect, and obligation between a leader and a follower.

Perceived Unfavourable Personality

The negative judgment or impression of an individual's character based on interpretations of their behaviour.