TrustUs Insurance's Tagline Is "You're in Safe Hands with TrustUs

question 13

Multiple Choice

TrustUs Insurance's tagline is "You're in safe hands with TrustUs," and Serenity Life Insurance uses a rock as its trade symbol because it wants to convey stability.What type of promotion strategy are these companies using?

• A)Engaging in postpurchase communication
• B)Creating a strong organizational image
• C)Using personal information sources
• D)Adopting standardization

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Definitions:

Key Employees

Employees considered crucial to the operation and success of a business due to their skills, knowledge, or roles.

Optimal Capital Structure

The best mix of debt, equity, and other financing sources that minimizes the company's cost of capital while maximizing its value.

Debt-equity Ratio

Ratio that measures a company's financial leverage by dividing its total liabilities by its shareholder's equity, indicating the balance between debt financing and equity financing.

Direct Bankruptcy Costs

The costs that are directly associated with bankruptcy, such as legal and administrative expenses.