According to the Gap Model of Service Quality,which of the Following

question 6

Multiple Choice

According to the gap model of service quality,which of the following is true of gap 1?

• A)It results from a lack of understanding or a misrepresentation of customers' needs,wants,or desires.
• B)It results from management's inability to translate customers' needs into delivery systems within the firm.
• C)It can result in misleading or deceptive advertising campaigns promising more than the firm can deliver.
• D)It can be corrected by training employees so that they know what management expects and encouraging teamwork.

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Definitions:

Current Ratio

A liquidity ratio; current assets are divided by current liabilities to indicate a company’s ability to pay its short-term debt. This ratio does not provide as much certainty as the acid test ratio.

Current Assets

Assets that can be converted into cash or used within one year or the normal operating cycle of the business, whichever is longer.

Common-Size Statements

Financial statements that are expressed as a percentage of a certain figure, allowing for easier comparison across time periods and companies by standardizing the data.