When a Firm Develops Structural Bonds with Its Customers by Offering

question 17

Multiple Choice

When a firm develops structural bonds with its customers by offering unique value added services,it is operating at _____ of relationship marketing.​

• A)level 4
• B)​level 3
• C)​level 2
• D)level 1

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Definitions:

Orienting System

A cognitive mechanism that directs attention towards novel or significant stimuli in one's environment.

Still-Face Paradigm

A research technique for assessing infant coping strategies. The infant is seated facing the mother who is instructed to interact in normally pleasant and playful ways at first and then is asked to change her behavior and to be completely unresponsive or withdrawn.

Negative Affect System

A psychological concept referring to the mechanism involved in experiencing and processing negative emotions and mood states, such as sadness, anger, and fear.

Coping

The process of managing and dealing with stressors or challenging situations in an effective way.