Successful Retailing Has Always Been Based on Knowing the Customer

question 2

True/False

Successful retailing has always been based on knowing the customer.

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Definitions:

Assessment Instruments

Tools and methods used to evaluate or measure specific traits, abilities, or knowledge in individuals.

Observation

The active acquisition of information from a primary source using the senses or instruments that extend the senses.

Rank Order

A method of arranging data or items in a sequence based on their value or magnitude, from highest to lowest or vice versa.

Rating Scales

Tools used to quantify or categorize individuals' responses, attitudes, behaviors, or qualities, typically by assigning numbers or labels to different levels of an attribute or dimension.