​The Technique Used to Sift Through Data Collected by Point-Of-Purchase

question 31

Multiple Choice

​The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.

• A)big data analysis
• B)​shopper marketing
• C)​market-basket analysis
• D)shopper analytics

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Definitions:

ELMS System

An acronym for Electronic Learning Management System, a digital platform used to create, deliver, manage, and track educational courses and training programs.

Account Analysis

The examination and evaluation of a customer's account(s) to understand financial activity and offer tailored advice or products.

Life Insurance Industry

The sector of finance that deals with products and services designed to provide financial security in the event of death or other contingencies.

Sales Territory

A specific geographic area or group of customers assigned to a salesperson or team for purposes of marketing, sales, and service.