Which of the Following Statements Is True of a Promotional

question 12

Multiple Choice

Which of the following statements is true of a promotional mix?

• A)Control over message content is greatest when public relations is used.
• B)A large audience is best reached with personal selling.
• C)In advertising,the sponsor or company is identified.
• D)The mode of communication for sales promotion is usually direct and personal.

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, making them part owners of the company with certain rights and responsibilities.

Proxy

A person authorized to act on behalf of another, especially in voting at a meeting or in corporate matters.

Agency

A relationship where one party (the agent) is authorized to act for another (the principal) in dealings with third parties.

Voting Trusts

Legal arrangements used to combine the voting power of shareowners by temporarily transferring their shares to a trustee, often used to control corporations.