Which of the Following Statements Is True of Sales Promotions

question 24

Multiple Choice

Which of the following statements is true of sales promotions?

• A)Public relations cannot effectively be used with sales promotions.
• B)Sales promotion is a type of direct marketing.
• C)Marketers view sales promotion as an attempt to create a long-term,committed relationship between customers and salespersons.
• D)Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands.

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Definitions:

Diversity Climate

Diversity climate refers to the overall atmosphere within an organization regarding its approach to and inclusion of different backgrounds, perspectives, and identities.

Business-Unit Performance

A measure of the effectiveness, efficiency, and profitability of an individual business segment within a larger corporation.

Gender Stereotypes

Widely held and simplified preconceptions or assumptions about individuals' abilities, preferences, and roles based on their gender.

Negative Impact

An adverse effect or harm that results from a particular action or decision.