Which of the Following Is True of a Target Market

question 21

Multiple Choice

Which of the following is true of a target market characterized by widely scattered potential customers,highly informed buyers,and brand-loyal repeat purchasers?

• A)It requires a promotional mix with more social media and less sales promotion.
• B)It requires a promotional mix with more personal selling and less advertising.
• C)It requires a promotional mix with more advertising and less personal selling.
• D)It requires a promotional mix with more sales promotion and less social media.

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Definitions:

Text Material

Refers to written or printed matter used for reading or study.

Anticipate

To expect or predict something to happen in the future, often taking steps in preparation for it.

Lecturer

An educator, often in a college or university, who teaches courses and gives lectures to students.

Successful Students

Individuals who achieve their academic goals through effective study habits, time management, and active learning strategies.