When Dernz Inc

question 41

Short Answer

When Dernz Inc.introduced its ketchup globally,it first had to deal with the fact that ketchup is not a household staple outside the United States.The company had to show foreign users how ketchup can be used.In this case,Dernz had to rely primarily on__________advertising to reach out to consumers.

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Definitions:

Linguistic-Relativity Hypothesis

The theory that the structure of a language affects its speakers' world view or cognition, sometimes called the Sapir-Whorf hypothesis.

Name Calling

The use of offensive or derogatory words aimed at belittling or insulting someone.

Number of Choices

Refers to the options available to an individual or system for decision-making, influencing cognitive processing and outcomes.

Barry Schwartz

An American psychologist famous for exploring the social and psychological effects of free choice.