__________Is the Element in the Promotional Mix That Evaluates People's

question 22

Short Answer

__________is the element in the promotional mix that evaluates people's attitudes,identifies issues that may elicit their concern,and executes programs to gain their understanding and acceptance.

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Definitions:

Supply Curve

a graph showing the relationship between the price of a good and the quantity of the good that suppliers are willing and able to supply.

Equilibrium Price

The market price at which the quantity of a good supplied equals the quantity demanded, resulting in market balance.

Buyers

Individuals or organizations that purchase goods or services for personal use or for resale.

Sellers

Individuals or entities that offer goods or services for sale in the marketplace.