Justify the Statement,"A Brand with a Distinct Personality Is More

question 18

Essay

Justify the statement,"A brand with a distinct personality is more likely to have a larger base of loyal customers and market share."

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Definitions:

Financial Viability

The ability of an entity to generate sufficient income to meet operating payments, debt commitments, and, where applicable, to allow for growth while maintaining service levels.

Target Customers

Individuals or groups identified as the most likely to purchase a company's products or services.

Market Segments

The classification of a broader market into smaller consumer groups with similar needs, characteristics, or behaviors.

Customers

Individuals or businesses that purchase goods or services from a company.